companies with fewer than 500 employees across the vertical markets on which we are focused in the near to medium term using data from the U.S. We calculated this figure by estimating the number of U.S. We estimate the addressable market opportunity for our platform to be approximately $11.1 billion in the United States. This âpoint solution patchworkâ provides for limited engagement with customers, often leading to an abysmal customer experience and meaningfully lower customer retention. As a result, many SMBs have been forced to rely on inefficient systems or processes for significant aspects of their customer interactions.
However, deploying these point solutions can quickly become too complex and expensive for SMBs as they typically lack the resources and budgets of larger enterprises. In an attempt to enhance their customer engagement, many SMBs have tried to stitch together an inefficient, patchwork of point solutions, many of which were designed for larger enterprises.
#SYSTEM MECHANIC 18 REPORTING PROCESS STOPPED WORKING MANUAL#
For many SMBs, the core infrastructure underlying their customer communications is an outdated telephone system and manual data entry processes.
As a result, SMBâs customer communications and engagement needs have historically been underserved. Providers of legacy technology solutions for business have effectively ignored SMBs and instead have focused on larger organizations.
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